March 2017
Press & Media
- Hundreds of tweets
- Mentioned 7 Different magazines
- Hundreds of photographs
- Thousands of visits
- Message delivered!
Methodology
- 3 Years Arabic alphabet research
- 2 Years typeface design
- 1 Month concept design
- 2 Months molding and casting
Materials
- Wooden molds
- Adhesive sealing agent
- Rubber pressure release
- Release agent
- Plaster of Paris
Artwork components
- 517 Different letters
- 6m² Wooden platform
- Water protection plastic sheet
- Fancy distance barrier
450 Kg Plaster Powder
60 Days of Work
3 Years Research
58 Different Models
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Artistic Closuep
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Artistic Closuep
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Artist Holding Letter Tah
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Artist Holding Letter Tah
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Lady Reading
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Lady Reading
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Lady Passes By
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Lady Passes By
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - General View
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - General View
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Art Curators
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Art Curators
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Artist Explaines
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Artist Explaines
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Artist Family
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Artist Family
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Artist Name
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Artist Name
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Artist Sister
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Artist Sister
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Artist with Architect
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Artist with Architect
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Artist with Friends and Family
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Artist with Friends and Family
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Artist with Friends
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Artist with Friends
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Contact Establishment
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Contact Establishment
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Couple Taking Selfie
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Couple Taking Selfie
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - DIFC Management Visit
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - DIFC Management Visit
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - kid Contemplating
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - kid Contemplating
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Lady Reading Artist Name
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Lady Reading Artist Name
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Letters Closeup
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Letters Closeup
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Photographer Around the Work
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Photographer Around the Work
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Photographer Prepares Setting
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Photographer Prepares Setting
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Work Angle
Pursuit of Abjad - Installation Artwork by Nedaa Elias at DIFC ArtNight April 2017 - Work Angle
227ABJAD0641-FEH
227ABJAD0641-FEH
227ABJAD0639-AIN
227ABJAD0639-AIN
227ABJAD0637-TAH
227ABJAD0637-TAH
227ABJAD0636-DAD
227ABJAD0636-DAD
227ABJAD0635-SAD
227ABJAD0635-SAD
227ABJAD0631-REH
227ABJAD0631-REH
227ABJAD0630-THAL
227ABJAD0630-THAL
227ABJAD063A-GHAIN
227ABJAD063A-GHAIN
227ABJAD062F-DAL
227ABJAD062F-DAL
227ABJAD06A1-DOTLESS FEH
227ABJAD06A1-DOTLESS FEH
Call to Action
ADOPT A LETTER - SAVE ABJAD
With the spread of Islam, many languages adopted the Arabic script as a primary writing system. In order to represent phonemes that Arabic does not cover, adaptation led to the additions of hundreds of new letter designs. In the past century, many of these languages replaced the Arabic with Latin, Cyrillic or Hindi scripts. Other languages are currently following the same lead. The artist has created an installation that addresses the loss of Arabic script use. It is literally built using hand-crafted Arabic letter bricks representing the languages that still use the Arabic script. Letters of languages that abandoned Arabic script will be broken down the floor leaving gaps in the installation body. The gap is growing and this message a call to action. Adopt a letter to help spread the word and keep Abjad alive!
The Artwork build by stacking the letters on top of each other in a wavy form
Wooden platform with rubber protection
Security
Something has nothing to do with the work!
Hana Elias, the Artist’s sister
DIFC floor tiles.
The Artist
Letters design in Illustrator
Letters design in Illustrator
Packing the work in layers
Packing the work in layers
Plaster of Paris just poured
Plaster of Paris just poured
Sealing and Releasing agents setting
Sealing and Releasing agents setting
Sealing the molds with adhesive agent
Sealing the molds with adhesive agent
Workshop setting
Workshop setting
A letter after castings
A letter after castings
Completed packing to move to exhibition
Completed packing to move to exhibition
Finished letters left to dry
Finished letters left to dry
Letter Seen casted and wating to dry
Letter Seen casted and wating to dry
Letters positive cuts
Letters positive cuts
Letters prepared to release after drying
Letters prepared to release after drying
Letters with release agent finished
Letters with release agent finished
Letter Heh positive and negative trials
